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Product Marketing Manager

AP&G • Bayonne, NJ, US • published 2026-10-01 09:58:24.914650

Description

The Product Marketing Manager is a key member of the marketing team, responsible for shaping and executing product strategies that drive business growth and establish Catchmaster as a leader in the pest control industry. This role oversees the **development, positioning, and lifecycle management** of the product portfolio, ensuring that both new and existing products meet market demands and exceed customer expectations. The Product Manager works cross\-functionally to bring **innovative, high\-quality products** to market, while also optimizing and evolving the existing product lineup to maximize performance, customer satisfaction, and revenue. Additionally, they will develop and implement marketing programs that enhance brand awareness, strengthen market positioning, and reinforce Catchmaster as the preferred choice for both pest management professionals and consumers. **Summary of major duties:** **New Product Plans** * Lead category strategy definition and develop a 3\-5 year product roadmap to meet business growth goals. * Define key product elements, including consumer targets, portfolio definition, pricing strategy, go\-to\-market strategy, and messaging * Prioritize executio...

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