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Digital Website and Product Marketing Manager - Columbia

Sydenstricker Nobbe Partners • Mexico, MO, US • published 2026-10-02 03:58:27.826027

Description

**Department:** Marketing **Reports To:** VP of Marketing / Marketing Leadership **Location:** Corporate Marketing **Position Summary** The Digital Website and Product Marketing Manager is responsible for planning, developing, and executing integrated marketing campaigns, promotional programs, digital marketing initiatives, and dealership branding efforts across multiple regions and product lines. Company website management is also a critical function of this role. This position serves as a key liaison between marketing, retail operations, sales product organization, aftermarket, vendors, and agencies to drive lead generation, customer engagement, brand awareness, and sales growth. **Essential Duties and Responsibilities** **Product Marketing Strategy \& Campaign Management** * Lead development of annual and seasonal marketing plans in collaboration with the product management team aligned with company goals and sales objectives. * Create and execute multi\-channel marketing campaigns for agricultural, turf, compact tractor, compact construction, and used equipment segments. * Coordinate digital, radio, television, print, email, SMS, and direct marketing initiatives. * Work with So...

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