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Director Brand Management & Creative Services

O'Reilly Auto Parts • Springfield, MO, US • published 2026-10-23 02:05:07.132241

Description

The Director Brand Management \& Creative Services provides strategic leadership for O’Reilly Auto Parts’ Masterbrand and portfolio of proprietary brands while overseeing the Creative Services function. This role establishes brand strategy and governance practices to ensure brands are differentiated, appropriately positioned, and aligned with customer needs and business objectives. The Director partners with Merchandising and other business leaders to guide brand portfolio decisions using customer insights, market research, and business priorities. Through the Brand \& Creative Services Manager, this role provides strategic direction for creative operations and ensures the function effectively supports brand consistency and business objectives. **ESSENTIAL JOB FUNCTIONS** Establish and maintain the strategy, architecture, and governance of O’Reilly’s Masterbrand and proprietary brand portfolio across U.S. and international markets. Partner with Merchandising to align proprietary brand strategies, positioning, and investment with product category objectives, customer needs, and business priorities. Evaluate brand performance, market conditions, customer insights, and competitive act...

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