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Media Buyer - Digital

LendingArch • Remote, US • published 2026-10-04 07:41:10.199899

Description

Media Buyer, YouTube (Auto Loans – Canada) Reports to: Head of Performance Marketing Location: Remote, Canada (overlap with Eastern or Mountain business hours) Employment type: Full\-time, permanent Compensation: Base salary plus performance bonus ABOUT THE ROLE You will own YouTube as a lead source for our Canadian auto loan business, turning video spend into qualified, compliant applications at a target cost per lead. Consumer Genius connects Canadians shopping for car financing with lenders and dealers, and YouTube is where many of those buyers research cars, compare options and watch reviews before they decide. This is a hands\-on role. You will plan, launch, test and scale campaigns yourself, work closely with creative and compliance, and report results directly to leadership. KEY RESPONSIBILITIES \- Plan, build and manage YouTube campaigns in Google Ads for auto loan lead generation, using Demand Gen, Performance Max video and in\-stream formats \- Run campaigns across YouTube Shorts, skippable in\-stream, in\-feed and bumper ads, choosing the right mix for reach, cost and lead quality \- Build and refine audiences: custom segments from car\-shopping and finance search intent...

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