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Brand Marketing Manager, Threads
Meta • Los Angeles, CA, US • published 2026-09-24 16:04:07.164160
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Meta is looking for a Brand Marketing Manager to help define and grow the Threads brand as it scales into a global platform for public conversation. In this role, you will lead brand strategy and campaign development that shapes how people understand, discover, and connect with Threads. You will work at the intersection of cultural relevance, creative storytelling, and platform growth — developing campaigns that resonate with diverse audiences and establish Threads as the go\-to destination for real\-time public discourse. ### **Brand Marketing Manager, Threads Responsibilities:** * Develop and drive the brand marketing strategy for Threads, including positioning, messaging frameworks, and campaign platforms that support user growth and engagement * Lead integrated brand campaigns from creative brief through execution, partnering with creative, media, and agency teams to deliver compelling work across paid, owned, and earned channels * Identify cultural moments and platform behaviors that create opportunities for Threads to show up authentically and drive brand relevance * Collaborate with product marketing, communications, and design teams to ensure brand consistency across all co...
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