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Digital Marketing Manager, Contrast Media Portfolio

GE HealthCare • Remote, US • published 2026-10-07 21:03:27.351293

Description

**Job Description Summary** =========================== The Digital Marketing Manager, Contrast Media Portfolio is responsible for developing and implementing digital marketing campaigns and programs that leverage data, marketing automation, and AI\-enabled technologies to enhance customer engagement, generate qualified sales opportunities, and improve campaign performance across the portfolio. This role manages and optimizes the digital ecosystem and marketing technology stack, including CRM, automation, analytics, content, and digital advertising platforms, to enable connected, compliant, and measurable customer experiences. This individual contributor partners closely with Brand Management, Marketing Communications, Sales, IT, analytics, and external agencies to translate business priorities into targeted digital programs. The manager uses segmentation, personalization, A/B testing, campaign analytics, and lifecycle marketing to improve conversion, strengthen lead nurturing, and connect digital activity to commercial outcomes. The role also provides creative input and content guidance for campaigns, launches, and events. GE HealthCare is a trusted partner and leading global heal...

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