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Marketing Manager - Digital and Automation

Continental • Fort Mill, SC, US • published 2026-09-30 01:58:36.316542

Description

**Your tasks** -------------- **HOW YOU WILL MAKE AN IMPACT** Continental Tires is seeking a strategic and results\-driven digital marketing leader to oversee the company's digital ecosystem, marketing technology initiatives, automation capabilities, and performance marketing programs across the Continental and General Tire brands. This position is responsible for driving digital growth through website management, paid media, search strategy, AI\-enabled marketing, e\-commerce partnerships, and advanced analytics. The role leads the development and execution of digital programs that increase brand visibility, improve customer acquisition, enhance online consumer experiences, and deliver measurable business results. Reporting directly to the Head of Marketing Communications, the Manager Digital \& Automation will partner closely with Brand Marketing, Product Management, Sales, Dealer Programs, and agency partners to ensure all digital investments and technology solutions support business growth objectives. The position leads and develops a team consisting of an Activations Specialist and a Content \& Communications Specialist, providing strategic direction, coaching, and performance...

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