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Marketing Specialist

Northland Telephone • Syracuse, NY, US • published 2026-10-19 18:32:16.053293

Description

DEPARTMENT: Revenue \> Marketing REPORTS TO: Fractional CMO DIRECT REPORTS: None STATUS: Full\-time, Exempt PAY RANGE: $58,724 \- $83,970 **ROLE OVERVIEW** The Marketing Specialist executes multi\-channel marketing campaigns, marketing technology activities, content development, agency coordination, sales enablement, events, and website updates from approved strategies and messaging. This individual\-contributor role manages work from planning through launch and reporting, maintains campaign attribution and data standards, and coordinates with Sales, agency partners, and other contributors to support customer engagement and revenue initiatives. **ROLE CAPABILITIES** Campaign Execution * Builds and launches multi\-channel campaigns from approved strategies and briefs. * Maintains campaign calendars, timelines, and launch requirements. * Reviews campaign assets for accuracy and quality before launch. * Establishes campaign tracking through UTMs, audience lists, landing pages, and related attribution methods. * Monitors campaign performance across channels. * Produces regular performance reports and summarizes findings for internal teams. * Plans event and sponsorship promotion, regis...

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