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Director of Growth Marketing & Analytics

Groups Recover Together • Remote, US • published 2026-10-23 02:05:07.126268

Description

Overview: **Director of Growth Marketing \& Analytics** **Fully Remote \| $155K–$192K \+ Bonus \+ Benefits** Help more people connect with care. You'll lead our member acquisition strategy, turn data into action, and improve the journey from first interest to becoming a member. **What You'll Do** * **Own the member acquisition engine, end to end.** Set strategy across paid media, lifecycle, and emerging growth channels. Lead performance marketing across paid search, paid social, display, traditional media, and programmatic to maximize qualified member acquisition and ROI. * **Experiment relentlessly.** A/B testing, conversion rate optimization, landing page optimization, audience segmentation\- every part of the funnel is a hypothesis worth testing. * **Make the budget work harder.** Partner with Finance on forecasts, investment strategy, and budget allocation models that drive growth without outrunning operational capacity. * **Grow in step with care delivery.** Work with Member Access and Operations so demand generation aligns with appointment availability, sustainable growth, not just growth. * **Turn data into decisions.** Partner with Analytics on data quality, attribution, an...

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