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Senior Manager, Digital Merchandising

REI • Seattle, WA, US • published 2026-10-07 15:03:33.270645

Description

Overview: At REI Co\-op, you will shape how people find and shop for gear online. You will turn shop and activity plans into clear product sets, useful pages, and simple paths to buy. You will lead a team and use customer and sales data to guide the work. You will also work with teams across the co\-op. Together, you will help grow sales, serve members, and link the online and store experience. This role serves as the digital voice within category planning, assortment strategy, inventory prioritization, go to market planning, and execution supporting a defined Division and Activity. Responsibilities: * Set the plan for digital merchandising across shop and activity areas. The work includes product sets, season stories, launches, offers, search, page flow, and product pages. * Lead, coach, and grow a team. Set clear goals, give useful feedback, support growth, make staffing choices, and build trust and shared ownership. * Use web, sales, demand, stock, return, profit, and customer data to set priorities and improve the rate of visits that lead to a sale. * Work with Merchandising, Planning, Marketing, Product, Analytics, and Operations. Build plans that meet customer needs and co\-o...

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