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Digital Marketing/Communications Senior Specialist: Paid Media Activation — Programmatic, Paid Social & Paid Search

Cox Automotive • Atlanta, GA, US • published 2026-10-04 01:41:21.038565

Description

* **This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.** The **Digital Marketing / Communications Senior Specialist** leads day\-to\-day activation of paid media campaigns across programmatic display and video, paid social, paid search, and account\-based marketing in support of a subset of brands and products. This role builds and launches campaigns in demand\-side and self\-serve buying platforms, owns quality assurance before every launch, runs in\-flight performance checks, and produces the campaign reporting that marketing partners rely on to judge results. As paid media activation moves in\-house, this role owns the operating standards that make the work repeatable: campaign taxonomy, naming conventions, QA checklists, and launch readiness criteria. The Senior Specialist works closely with the Manager on buying strategy and budget, with the Trafficker on creative and tag delivery, with Marketing Analytics on measurement and attribution requirements, and with MarTech on audience activation. Proactively recommends new platform ca...

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