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Director of Brand Engagement & Social

Dutch Bros Coffee • Tempe, AZ, US • published 2026-10-06 07:33:52.793509

Description

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun\-loving, mind\-blowing company that makes a difference one cup at a time. **Position Overview:** The Director, Brand Engagement and Social leads Dutch Bros’ social media, brand engagement, and consumer public relations efforts, serving as the brand’s foremost expert on social content, emerging trends, and community. This role owns the strategy and performance of all Dutch Bros social channels, including social analytics, listening, and insights. The Director keeps the brand deeply connected to Gen Z and Gen Alpha culture, driving meaningful fan engagement and identifying emerging trends and opportunities that strengthen the brand’s relevance. Through proactive insights, analytics, and cultural intelligence, this leader translates social trends into bold, “social\-first” ideas that influence and inspire the broader Marketing organization. This role also leads consumer public relations, identifying opportunities to leverage PR around trends and brand initiatives while also capitalizing on inbound / reactive consumer PR opportuniti...

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