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Senior Manager, Marketing

Frederick Keys • Frederick, MD, US • published 2026-10-10 09:03:13.244544

Description

The Senior Manager, Marketing leads the strategy and execution of integrated marketing, content, community engagement, and game\-day experiences to drive fan engagement, attendance, and revenue for the organization. This role oversees digital platforms, creative and broadcast production, community outreach, promotions, and marquee events, ensuring brand consistency, high\-quality execution, and alignment with MiLB standards. The Senior Manager is also responsible for budget planning, oversight, and execution, working within established budgets while maximizing impact and return across all marketing initiatives. **Content Strategy \& Brand Storytelling*** Lead the development and execution of a comprehensive editorial and content calendar, in close collaboration with Sales Marketing, across social media, email, web, and digital platforms. * Drive creation and distribution of content related to baseball operations, MiLB initiatives, holidays and days of observation, Orioles affiliation, community engagement, podcasts, and league toolkits. * Ensure content maximizes reach, engagement, and brand alignment while delivering a consistent, high\-quality fan experience. * Monitor content an...

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