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Marketing Brand Manager

Bay Capital Mortgage Corporation • Annapolis, MD, US • published 2026-10-24 02:05:30.344216

Description

Bay Capital Mortgage Group is seeking a creative, organized, and results\-driven **Marketing Brand Manager** to lead corporate initiatives, digital lead generation, online marketing campaigns, vendor relationships, live marketing events, and loan officer marketing support. Approximately 50% of this role will focus on **online lead generation**, including digital campaigns, landing pages, lead funnels, CRM follow\-up, paid social, retargeting, database marketing, website conversion, and performance tracking. The remaining focus will include managing marketing vendors, coordinating live events, supporting loan officers, maintaining brand consistency, and ensuring all marketing activity meets mortgage compliance standards. **Key Responsibilities** Develop and manage online lead generation campaigns across digital advertising, landing pages, lead forms, email campaigns, CRM automation, social media, website conversion, and retargeting. Build lead funnels that generate qualified mortgage leads, Realtor/referral partner opportunities, recruiting conversations, event registrations, and database re\-engagement. Track campaign performance, including lead volume, lead quality, cost per lead,...

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