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Sr. Digital Marketing Specialist

Word & Brown Companies • Orange, CA, US • published 2026-10-08 09:03:35.734374

Description

**Purpose of Position:** The Senior Digital Marketing Specialist will be responsible for implementation and management of several cross channel digital Marketing initiatives for the Word \& Brown Companies. Core job functions will include the coordination and execution of email marketing campaigns, website content updates, social media content management, website analytics reporting and website maintenance tasks. **Essential Functions:** * Execute email marketing campaign using email marketing software and related tools while working to increase open rates and content effectiveness. * Provide content development, creative development, approvals and execution for web maintenance projects and digital marketing campaigns as needed. * Utilize WordPress CMS platform to update website assets and content. * Edit and code email marketing assets for campaign deployment using Adobe Photoshop and Dreamweaver for email platform deployment (Act\-On, iContact) * Prepare and present digital analytics reports highlighting site key performance indicators and overall digital channel performance. * Manage social media content using social media management software. * Utilize marketing automation tool...

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