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Senior Lifecycle Marketing Lead

Northwest Bank • Bellevue, PA, US • published 2026-09-29 02:55:16.007728

Description

OH0523 Independence Bus Office, OH0713 NW Bancshares HQ, PA0258 Bellevue, PA0736 Administration Center **Job Description** Northwest Bank is seeking a strategic and results\-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data\-driven communications and experiences. The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one\-to\-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes. This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure...

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