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Marketing Officer

Yrulegui & Roberts • Fresno, CA, US • published 2026-10-23 14:05:16.845930

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Description

Yrulegui \& Roberts is a growing California workers’ compensation defense firm representing employers, insurers, third\-party administrators, and public entities throughout the state. We are seeking a strategic, highly accountable Chief Marketing Officer to build and lead a sophisticated marketing and business\-development function. This is a senior, hands\-on leadership role for someone who can turn strong client relationships and an established reputation into measurable, sustainable growth. The CMO will work directly with the firm’s shareholders and attorneys to strengthen institutional client relationships, develop new business opportunities, elevate the firm’s market presence, and implement disciplined systems for referral development, client retention, and marketing performance. **Responsibilities** * Develop and execute the firm’s overall marketing, branding, and business\-development strategy. * Build a consistent pipeline of prospective institutional clients, including employers, carriers, TPAs, public entities, and risk\-management professionals. * Create systems for tracking leads, referrals, client activity, relationship ownership, and conversion. * Lead client\-retenti...


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