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Senior Marketing Manager, Children's (NYC Hybrid)

HarperCollins Canada and Harlequin • New York, NY, US • published 2026-09-25 05:23:59.509858

Description

Overview: We are currently seeking a Senior Marketing Manager to conceive and execute the marketing campaigns for an assigned list of books in the Children’s Division at HarperCollins Publishers. Responsibilities: * Plan, develop and execute marketing campaigns for across the children’s list: + Develop a clear and strategic vision for each campaign that includes audience segmentation, promotional timelines and key tactics to drive sales within each audience segment. + Use internal and external analysis and data management tools to make strategic, data driven decisions. + Evolve promotional plans based on marketplace trends, emerging opportunities and imprint and campaign results. + Identifies promotional backlist opportunities for titles/authors, working closely with Editorial, Marketing, Art and Sales to ensure visibility of assets and inclusion in seasonal programs. * Manages budgets for assigned titles and tracks performance to budget * Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Presents campaigns formally in key meetings. * Advises authors on building and optimizing their social media presence and overal...

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