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Digital Marketing Specialist

Indiana University • Indianapolis, IN, US • published 2026-10-03 03:13:59.935793

Description

**Department** CLINICAL TRANSLAT SCI (CTSI) (IN\-DMCT\-IUINA) **Job Summary** Department\-Specific Responsibilities * Plans, develops, implements, and optimizes digital marketing campaigns that promote Indiana Clinical and Translational Sciences Institute (CTSI) programs, services, research opportunities, events, and impact. * Creates and executes multi\-channel communication strategies across websites, social media, email marketing, newsletters, and emerging digital platforms. * Develops targeted content and messaging for diverse audiences, including investigators, faculty, research participants, community members, funders, policymakers, and the public. * Partners with research recruitment and community engagement teams to increase awareness of research opportunities, support participant recruitment efforts, and advance health research literacy. * Coordinates the development of visual and written content that aligns with Indiana CTSI branding, communication standards, and strategic priorities. * Monitors, analyzes, and reports on digital marketing performance using analytics tools; leverages data and audience insights to improve engagement, visibility, and service utilization. * I...

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