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Digital Media Specialist (Piedmont)

The Blood Connection • Greenville, SC, US • published 2026-10-03 09:13:43.188477

Description

At The Blood Connection, every role plays a part in saving lives. Join our team and help make an impact in your community today! Position Overview The Digital Media Specialist manages The Blood Connection’s digital advertising, website, and search engine optimization efforts to increase brand awareness, engage blood donors, and generate donation appointments. This position also works with media vendors to manage traditional television, over\-the\-top (OTT), and connected TV (CTV) advertising buys. The role combines media buying expertise with hands\-on website management and data analysis to support blood collection goals. Working closely with the Director of PR \& Marketing, the Digital Media Specialist develops targeted campaigns, coordinates media placements, maintains an accurate and user\-friendly website, and continually improves advertising and digital performance across TBC’s service area. This position requires an experienced professional who can independently manage campaigns, budgets, vendor relationships, and digital platforms while providing strategic recommendations. Essential Functions Advertising and Media Buying * Plan, purchase, execute, and optimize digital media...

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