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Assistant Director of Marketing - Heinz College

Carnegie Mellon University • Pittsburgh, PA, US • published 2026-09-30 01:58:36.331758

Description

Carnegie Mellon University’s Heinz College is seeking a data\-driven, strategic marketer to lead marketing efforts for our portfolio of graduate programs. ***Core responsibilities include:*** * Create, manage, and execute marketing strategy for the Heinz portfolio of Masters Degree programs, crafting complex multi\-channel marketing campaigns that ensure talented students connect with the degree that is right for them. * Lead masters degree program content strategy, determining content needs and engaging with internal and external resources to develop and leverage that content. * Use audience research, focus groups, market intelligence and prospective\-student behavior to identify audience segments, motivations and decision drivers and translate those insights into differentiated marketing strategies for the individual programs. * Analyze marketing and enrollment\-funnel performance to identify opportunities, diagnose challenges and recommend actions that improve awareness, engagement, and inquiry. * Establish KPIs and track progress toward those KPIs, using the data to inform decisions and pivot as necessary. * Own the graduate degree program web presence, ensuring compelling cont...

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