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Digital Marketing & PPC Specialist

Liv Indy Realty • Indianapolis, IN, US • published 2026-10-18 14:19:40.847549

Description

**Job Summary** **Role Type:** Digital Marketing \& PPC Specialist. This is a technical, performance\-driven role, not a creative or social media management position. **Core Focus:** Build, manage, and scale paid Google Ads (Search, Local Services Ads, Performance Max) and Meta Ads to generate qualified real estate leads. **Tracking \& Analytics:** Set up and maintain Google Tag Manager (GTM), GA4, Meta Pixels, and custom conversion tracking to ensure accurate attribution. **CRM \& Automation:** Connect lead forms to our CRM using Zapier or APIs for instant lead routing and auto\-responders. **Conversion Optimization:** Build and A/B test high\-converting landing pages and lead generation forms. **Data \& Reporting:** Create automated dashboards (e.g., Looker Studio) to track cost per lead (CPL), return on ad spend (ROAS), and other conversion metrics. **Key Experience Required:** 3\-5\+ years of experience in technical paid media management, direct\-response advertising, and advanced data analytics. **Application Requirement:** Candidates must provide examples of past PPC campaigns they personally built, scaled, and optimized, including proven ROI metrics. Pay: $52,700\.00 \- $63,...

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