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Director of Digital Marketing
Central Garden & Pet • Neptune City, NJ, US • published 2026-10-24 08:05:11.041184
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The Director of Digital Marketing will lead the strategy, execution, and optimization of integrated digital marketing initiatives across Central Garden \& Pet’s Dog \& Cat portfolio of brands. This role is responsible for driving consumer awareness, engagement, acquisition, and conversion through a comprehensive digital media ecosystem spanning paid media, owned media, influencer and creator marketing, affiliate, and digital content. The Director will oversee media investments, campaign performance, and a team of digital marketing professionals, leveraging data\-driven insights to maximize marketing effectiveness and business growth. The ideal candidate is a strategic, results\-oriented leader with deep expertise across established and emerging platforms, including Google, Meta, TikTok, YouTube, and Reddit, and a proven ability to identify new opportunities, innovate, and scale high\-performing digital marketing programs. **This position is an onsite position based out of our Neptune, NJ facility 5x a week.** **Measures of Success:****Digital Marketing Strategy \& Leadership:*** Develop and execute comprehensive, full\-funnel digital marketing strategies across multiple brands, ali...
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