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Acquisition Marketing Specialist (Retail Deposits)

M&T Bank • Buffalo, NY, US • published 2026-09-29 02:55:15.996526

Description

**Overview:** ============= M\&T Bank is seeking an Acquisition Marketing Specialist (Retail Deposits) to support day\-to\-day management of the organization’s multi\-channel campaigns focused on customer acquisition. This role plays a critical role driving customer adoption, utilization and awareness of deposits products by executing marketing campaigns that accelerate growth in checking, savings, CDs and money market products, advancing enterprise priorities and improving return on investment across consumer deposits products. This role will help design, activate and optimize end\-to\-end acquisition journeys\-from audience and offer strategy through channel execution, measurement and continuous optimization. **Primary Responsibilities:** * Marketing campaign strategy and execution: Lead execution across channels (email, paid media, direct mail, branch) elevating creative quality and strengthening overall marketing strategy. * Support the organization’s marketing initiatives through careful planning and coordination of campaigns. * Contribute creative ideas for campaigns and test and learns. * Partner with business and product teams to assess needs and provide recommendations. * ...

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