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Senior Branding and Marketing Manager (Hybrid Remote: McLean, VA/DC Area)

Maximus • Tysons, VA, US • published 2026-09-24 22:03:54.932558

Description

Essential Duties and Responsibilities:* Develop innovative strategies and approaches to increase consumer awareness, understanding and engagement in government programs (e.g. Health Insurance, Child Support, Employment, Education). * Lead the planning and implementation of integrated communications strategies/tactics across multiple platforms, including print, digital, and social media. * Work hand\-in\-hand with MAXIMUS Project Teams and key stakeholders to develop, manage and deliver communication products and services. * Support business development initiatives and high level meetings with existing and potential future clients. * Manage Business Development activities for target accounts/markets (e.g., capture planning, proposal writing, pricing, partnerships). * Develop briefs and/or presentations in support of new business opportunities. * Maintain current understanding of trends and directions affecting the target health and/or human service markets. * Project Management. * Ensure sound management of client delivery: scope, approaches, timelines, budgets, resources and quality. * Manage profit and loss (P\&L) for assigned accounts, markets or territories. * Manage resources i...

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