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Director of Performance Marketing
hometown services • Houston, TX, US • published 2026-10-09 09:03:26.628669
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**Summary**: The Director of Performance Marketing is responsible for leading performance marketing strategies that drive customer acquisition, lead generation, revenue growth, and marketing efficiency across HomeTown Services’ family of brands. This role is responsible for the performance and optimization of a significant portion of the company’s paid media investment, including multi\-million\-dollar annual investments across Google and other digital advertising platforms. The Director will continuously evaluate marketing performance and investment allocation to identify opportunities to improve returns, scale successful strategies, and drive business growth. This role will support the Chief Marketing Officer and other senior leaders in developing and executing marketing strategy and lead\-generating initiatives. **Essential Functions \& Responsibilities**: * Leads and directs performance marketing strategies designed to generate qualified traffic, increase leads, improve customer acquisition, and contribute to revenue growth across paid media and other measurable marketing channels. * Oversees the strategy, performance, optimization, and financial stewardship of multi\-million\-...
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