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Marketing Manager

Black Star Farms • Traverse City, MI, US • published 2026-10-23 08:05:32.230773

Description

**Marketing Manager —Black Star Farms. Winery, Inn \& Events** **About the role** Seeking a strategic, hands\-on Marketing Manager to grow a develop out mature brand while driving revenue and visitation across winery, Inn, and public and private events. This role will shape how guests discover, experience, and remember our hospitality brand—bringing together thoughtful brand storytelling, digital marketing, data\-informed decision\-making and continuously differentiating the company in a crowded landscape. The ideal candidate is a collaborative team player with strong branding experience, a solid understanding of how to utilize e\-commerce and customer data, a curiosity to follow changes AI is bringing and the ability to build both near\-term campaigns and a long\-term marketing plan across all business units. **Key responsibilities** * Develop and guide a cohesive brand strategy across the winery, Inn, and events, ensuring a consistent and distinctive guest experience. * Create and own a long\-term brand marketing plan that supports business goals, seasonal priorities, and sustainable growth. * Plan and execute integrated marketing campaigns across digital, email, social media, we...

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