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Brand Marketing Manager-Cannabis Industry

None • Waterbury, CT, US • published 2026-10-07 03:03:12.886255

Description

**About Shangri\-La** Shangri\-La is a vertically integrated, multi\-state cannabis operator with retail dispensaries across Connecticut, Ohio, and Missouri, and licenses in development in Delaware. Alongside our retail footprint, we build and market our own portfolio of consumer brands: Borealis, our premium solventless and concentrate\-forward brand; Asteroid, our broadest portfolio brand spanning flower, vape, and edibles; and Loud, our vape\-led value brand. Connecticut is our brand launchpad. New brands, new SKUs, and new campaigns prove out in CT before rolling into Missouri, Ohio, and Delaware. This is a company in an active build phase, and the Marketing team is building the brand infrastructure that will carry the portfolio through multi\-state expansion. **Role Summary** The Brand Marketing Manager owns the day\-to\-day stewardship and growth of Shangri\-La's owned brand portfolio. This role translates brand strategy into campaigns, product launches, packaging, and in\-market activation \- and serves as the single point of accountability for brand consistency across retail, wholesale, and digital channels. This is a builder's role, not a caretaker's. The portfolio is youn...

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