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Media Buyer - Meta Ads

Kovacs • Remote, US • published 2026-10-03 15:14:19.354606

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Description

**Your Responsibilities** * You plan, launch and manage Meta ad campaigns (Facebook \& Instagram), from campaign structure and audiences to budgets and bidding * You monitor and interpret performance metrics daily (CTR, CPM, CPC, hook rate, hold rate, CPA, ROAS) and understand what is actually driving results * You break down ads into their variables (hook, angle, format, creator, offer, length, CTA) and identify which elements win and which don't * You make clear iteration decisions: what to scale, what to kill, and which new variants to test next * You translate data into concrete briefings for creative strategists and editors, so every new ad is based on insights rather than guesswork * You build and maintain reporting that makes performance and test learnings transparent to the team **What You Bring** * Proven experience as a media buyer for Meta ads, ideally in e\-commerce or direct response (with examples of results and decisions you made) * A strong analytical mindset: you are comfortable with numbers, spot patterns quickly and can distinguish signal from noise * Solid understanding of creative testing frameworks and statistical significance * Confident handling of Ads Manag...


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