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Journey Activation and Optimization Analyst

CVS Health • Austin, TX, US • published 2026-09-30 13:58:50.877422

Description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. **Overview** PCW Marketing Operations seeks a Journey Activation \& Optimization Analyst to leverage technology and data to translate customer engagement strategy into high\-quality, efficient, scalable, and technically sound execution. This role supports the delivery of connected customer journeys by partnering across Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams, while improving execution through stronger processes, operational discipline, and AI\-enabled optimization. **Position Summary** The Journey Activation \& Optimization Analyst leverages technology and data to execute and optimize end\-to\-end customer journeys from brief through build, QA, launch, performance mo...

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