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Global Commercialization Lead, SMA

Biogen • Cambridge, MA, US • published 2026-10-03 03:13:59.933114

Description

**About This Role:** As the Global Commercialization Lead for SMA, you will play a pivotal role in shaping the commercialization strategy for this key therapeutic area within the Global Product Strategy and Commercialization team. This position entails developing a robust global commercialization strategy and leading the Global Marketing team to maximize brand value and achieve revenue targets. Your responsibilities will include guiding the short\-term brand plans and contributing to long\-term lifecycle management decisions, ensuring asset value maximization from Phase 2 through launch. You will partner with regional and global affiliates, ensuring alignment and execution of market strategies. This role is integral to driving cross\-functional collaboration and engagement with external stakeholders to support the business's strategic goals. **What You’ll Do:** * Develop and lead the global commercialization strategy across multiple regions. * Own the short\-term brand plan, focusing on revenue maximization and supporting annual revenue targets. * Lead the Global Marketing team in delivering campaigns, messages, and marketing initiatives. * Provide commercial input to long\-term st...

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