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Marketing Specialist

Dunkin' • Tuscaloosa, AL, US • published 2026-10-06 13:34:04.223338

Description

**Position Summary\-**The Marketing Specialist will support Dunkin franchise operations by developing and executing local marketing initiatives that increase sales, guest engagement, loyalty, and community awareness. This role works closely with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure marketing programs are effectively executed. **Key Responsibilities** * Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events. * Create social media content, flyers, email campaigns, presentations, and other marketing materials. * Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO. * Support restaurant openings, remodels, grand openings, and market\-specific marketing initiatives. * Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs. * Monitor marketing performance, sales results, digital engagement, and campaign effectiveness. * Support loyalty, CRM, and digital ordering initiatives to increase guest frequency. * Manage local marketing calendars, budgets, requests, and documentation. * Partner with Restaur...

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