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Head of Marketing

Mast-Jägermeister • White Plains, NY, US • published 2026-10-14 20:18:37.680921

Description

**About the Role** We’re hiring a Head of Marketing to lead Jägermeister’s rejuvenation in America. You’ll rebuild its relevance with the next generation of legal\-age drinkers while protecting what makes the brand distinctive. You’ll also lead and coach the team, strengthening our ability to build the brand for the long term. You’ll report to the US CEO, with a dotted line to the Global CMO, and sit on the US senior leadership team. You’ll lead Consumer Marketing for Jägermeister and Trade Marketing for Jägermeister and Teremana, with around 20 people and five direct reports. The work spans brand communications, social, experiential, events, owned and earned channels, partnerships and paid media. The Global Brand team sets the Global Jägermeister brand strategy. You'll turn that direction into a US strategic plan and lead its delivery. What You'll Do * Own Jägermeister's US brand strategy and multi\-year plan within the global strategy and Subcultural Mainstream (SCM) growth model. Ground it in a clear understanding of US consumers and the cultural and commercial conditions affecting the brand. * Own the US marketing budget end to end. Decide where to invest and which initiatives ...

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