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Director of Content & Audience Marketing

Informa • New York, NY, US • published 2026-09-25 21:51:46.130061

Description

**Company Description** Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large\-scale branded and transaction\-led events in over a dozen specialist markets. These are typically not\-to\-be\-missed live and on\-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year\-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. **Job Description** **This role is based in our New York, NY.** As the Director of Content \& Audience Marketing, you will be in a strategic leadership role focused on driving audience growth across the portfolio to support both commercial and attendee marketing journeys. You will be responsible for overseeing the development of strategic personas, understanding audience needs, and ensuring the brand identity and audience value proposition are consistently represented across all channels for events \& media platforms within the portfolio. By leading always\-on campaigns and content marketing initiatives at the top of the funne...

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