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Digital Marketing Specialist

Nester Hosiery Inc. • Mount Airy, NC, US • published 2026-09-30 01:58:36.320794

Description

About the Role We are looking for a driven Digital Marketing Specialist to manage our social media presence, run paid social campaigns, coordinate influencer partnerships, and support email marketing efforts. Reporting to the Director of Ecommerce, you’ll play a key role in growing our brand’s digital footprint and driving measurable results across channels. Key ResponsibilitiesSocial Media \& Content You will own our social media presence end\-to\-end — developing a content calendar, creating platform\-appropriate content, and maintaining a consistent brand voice across all active channels. You’ll also monitor community engagement and respond to comments and messages in a timely, on\-brand way. Paid Social Advertising You will plan, manage, and optimize paid social campaigns in support of brand awareness, traffic, and conversion goals. This includes overseeing budget allocation, monitoring performance, and making data\-driven adjustments to maximize results. Influencer Marketing You will identify and cultivate relationships with influencers and brand ambassadors who align with our values and audience. From initial outreach through final reporting, you’ll manage the full lifecycle ...

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