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Senior Analyst – Financial Services Direct Mail Marketing Analytics

Dentsu • MD, US • published 2026-10-09 09:03:26.598550

Description

**Job Description:** We are seeking an experienced **Senior Analyst – Financial Services Direct Mail Marketing Analytics** professional to join our dynamic team. The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross\-functional and client teams. **Key Responsibilities** * Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value * Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix * Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns * Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies * Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred) * Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists * Create Tableau dashboards and automated reporting to track campaign metr...

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