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Senior Digital Marketing Specialist

Corewell Health • Grand Rapids, MI, US • published 2026-11-06 00:59:38.672935

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Description

Job Summary As an expert digital marketing specialist, you'll focus on building, delivering and supporting digital marketing initiatives across channels. Responsibilities include email marketing/automation, content management, campaign development, application integration and more. You'll work closely with marketing, customer experience, digital experience and information services to translate the corporate/marketing vision into the right message at the right time for the right audience. You are part strategist, part creative director, part technology leader, and part teacher. Essential Functions * Lead and communicate effectively across functional and agency team members (such as technology teams, departmental, vendors, etc.) to align plans, solve problems, and deliver results. * Identify and research future marketing and technology needs. Help prioritize needs against business strategy. * Serve as subject matter expert for digital marketing best practices. * Partner with information technology team and/or vendors to evaluate and advise on the selection, implementation, updating and management of new software. * Influence creation and maintenance of operational processes that supp...


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