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Senior CRM Specialist

Ideal Industries • Sycamore, IL, US • published 2026-10-26 02:04:48.313997

Description

This role is pivotal in creating and managing strategic customer journeys that align with the objectives of various business units. The ideal candidate will have a strong background in CRM database management, ensuring legal compliance, journey building, optimization and measurement and developing lead generation strategies. Additionally, this role will focus on enhancing nurture flows and personalization strategies through email, SMS and web to drive customer engagement and satisfaction. **Essential Job Functions** **Strategic Customer Journey Development:** * Design, implement and measure strategic customer journeys that align with the objectives of different business units. * Collaborate with cross\-functional teams such as web, social, PR and creative to ensure customer journeys are integrated and effective. * Lead ongoing reporting and optimization of all strategic journeys – monthly for business units and quarterly for executive team **CRM Database Management:** * Oversee the CRM database, ensuring data accuracy, integrity, and legal compliance. * Implement best practices for data management and security. * Provide semi\-annual list health assessment to executive leadership *...

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