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Brand Manager

The Marzetti Company • Columbus, OH, US • published 2026-09-25 15:51:32.230464

Description

Overview: The Brand Manager is responsible for shaping brand strategy and driving profitable growth through integrated marketing, innovation, and commercialization initiatives. This role partners closely with Sales, Sales Strategy \& Insights, R\&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity and deliver business results. This individual operates across the full business cycle, including understanding performance, identifying implications, making decisions, and setting forward\-looking strategy, while leading cross\-functional teams to execute with excellence. Responsibilities What You'll Do: * Analyze market, consumer, and competitive data to identify trends, risks, and opportunities and translate insights into clear strategic direction * Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions * Own day\-to\-day brand performance and ensure strong execution aligned to strategic priorities * Manage brand P\&L, including forecasting, ...

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