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Senior Marketing Manager - Beauty Brand

EBIN NEW YORK • South Hackensack, NJ, US • published 2026-10-24 02:05:30.344359

Description

**Job Overview** The Senior Marketing Manager is a hands\-on leadership role responsible for developing and executing marketing strategies that drive brand growth, revenue, and customer engagement. This role focuses on strategy execution, operational excellence, and cross\-functional collaboration, translating business objectives into actionable marketing plans. **Duties \& Responsibilities** **1\. Brand Strategy and Positioning** Develop and execute a compelling brand strategy that communicates our brand's unique value proposition, positioning, and identity. Ensure brand consistency across all touchpoints and products. **2\. Product Launches and Campaigns** Lead the planning and execution of product launches, seasonal campaigns, and marketing initiatives. Create captivating storytelling and engaging content to drive excitement and sales. **3\. Digital and E\-commerce Marketing** Oversee all digital marketing efforts, including website optimization, SEO/SEM, social media, email marketing, and influencer partnerships. Leverage digital channels to increase brand awareness and drive online sales. **4\. Market Research and Insights** Conduct market research and consumer insights analys...

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