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Marketing & Communications Director

Investar Bank National As • Baton Rouge, LA, US • published 2026-10-06 07:33:52.794125

Description

Job Function – Develops and executes comprehensive marketing and communication strategies to support the Bank’s brand. Leads brand management activities through the directing and producing of marketing, advertising, digital media, social media and public relations. Collaborate with management to develop the department budget and manage special projects. Leads the bank’s overall marketing strategy, ensuring brand growth, customer engagement, and alignment with goals and objectives through integrated digital, print, and community initiatives across the footprint within multiple states. Job Responsibilities –* Manages the Bank’s brand within the overall marketing and communication (MarCom) strategies through developing comprehensive plans to achieve goals. * Responsible for Bank’s annual media plan for advertising. * Serves as the internal brand expert ensuring adherence to graphic standards.' * Acts as the media contact for all local TV, radio, print and digital media outlets. * Develops, gains approval and issues all public releases for the Bank. * Manages outside agencies/vendors for advertising creative production and media placement. * Maintains inventory control and purchases al...

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