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Analyst, Portfolio Marketing

Kraft Heinz • Chicago, IL, US • published 2026-09-30 01:58:36.328183

Description

**Job Description** ------------------- We're seeking an analytical and strategic thinker to join our Portfolio Marketing team. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaigns for Back to School and Evergreen occasions. You will work closely with cross\-functional teams, including brand management, sales, eCom \& customer marketing and external agency partners, to develop and execute successful portfolio programs. Key Responsibilities: * **Portfolio Campaign Analysis** : Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns. * **Define Success Metrics** : Collaborate with stakeholders to define success metrics for portfolio programs, leveraging business performance data, commercial marketing mix data, and insights from brand and sales teams. * **Develop Campaign Roadmaps** : Partner with Portfolio Marketing \& eCom \& Customer Marketing leadership, agency partners, and other stak...

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