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Director of Digital Performance Marketing
CELLA • Fulton, MD, US • published 2026-10-01 03:58:49.980133
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**Location: Fulton, Maryland** **Job Type: Permanent** **Compensation Range: $140,000 \- 160,000 per year** You will step into a high\-visibility role to lead the digital advertising evolution for a confidential, industry\-leading home services brand. You will drive a dynamic paid media strategy across major platforms, leveraging a robust tech stack to maximize performance and shape the future of their customer acquisition. This is a unique opportunity to build and mentor an elite team of specialists, manage substantial budgets, and enjoy a strong work\-life balance while generating highly visible, data\-driven growth. **Responsibilities:** * Develop and execute comprehensive paid media strategies across search, display, video, and social advertising networks. * Lead, mentor, and manage a team of paid media specialists and external agency partners to ensure optimal performance. * Oversee the optimization of campaigns, ad groups, and creative assets to maximize return on ad spend (ROAS). * Manage monthly multi\-channel forecasting, budget allocations, pacing, and bid strategies to effectively achieve campaign goals. * Design and implement experimentation roadmaps and A/B testing fra...
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