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Brand Content Manager

Fruit of the Loom • Nashville, TN, US • published 2026-09-25 05:23:59.521130

Description

Role Purpose: ***This is an on\-site role based in Nashville, TN.*** Travel to Global Headquarters in Bowling Green, KY required as part of on\-boarding. The Brand Content Manager shapes and protects the written and visual expression of the Fruit family of brands across digital consumer touchpoints. This role translates brand and business priorities into distinctive, platform\-ready narratives that strengthen brand health, relevance, discoverability, engagement, and sales. Through strong editorial leadership, cross\-functional partnership, and disciplined content systems, the role ensures consumers experience a clear, consistent, and compelling brand story wherever they discover, engage with, or shop the brands. Key Outcomes: Editorial Excellence \& Brand Storytelling * Deliver compelling, platform\-agnostic narratives that translate brand, consumer, product, and Digital Commerce priorities into content that drives relevance, engagement, and conversion. * Establish and uphold distinct written and visual standards for each brand, improving consistency and quality across e\-commerce, owned social, PR, search, and retail media. * Ensure content is designed for modern discovery and eng...

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