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Associate Brand Manager

Traditional Medicinals • Rohnert Park, CA, US • published 2026-10-07 09:03:19.761638

Description

Under the direction of the Brand Manager, the Associate Brand Manager (ABM) will be a key brand team member, supporting brand strategy and day\-to\-day execution for the bagged tea portfolio. The ABM will wear many hats, helping translate consumer, retail, category and business insights into actionable recommendations that support brand growth and strengthen brand equity. This person will act as business analyst, project manager, cross\-functional partner, and consumer advocate across the organization. This role is ideal for a curious, analytical, and collaborative marketer who is ready to take initiative, learn a CPG business from the inside, and grow into a brand and business ownership role. **Essential Duties and Responsibilities**: **Operate as a Business Owner*** Act as data champion – analyze consumer, retail, category, and market data to monitor health of business, identify opportunities and translate insights to drive strategy and direction * Demonstrate understanding of key business drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations. * Partner with Sales, Shopper \& Customer Marketing, Category Management, R\&D and ext...

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