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Manager of Digital Marketing

Wesleyan University • Middletown, CT, US • published 2026-10-18 08:19:22.194728

Description

The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography. The Digital Marketing Manager reports to the Director of Digital Marketing and Communications and is responsible for executing, measuring, and optimizing integrated digital marketing and communications initiatives. The position leads digital marketing at the intersection of creative strategy and data analysis, using audience and performance insights to strengthen Wesleyan's brand and reputation and support Admission recruitment across web, search, email, social media, digital advertising, and emerging channels. The Digital Marketing Manager is both a hands\-on marketer and a strategic partner to content, creative, web, and social media colleagues. The manager turns data into clear recommendations about audiences, content, creative execut...

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