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Brand Manager, Beverages

YUM! Brands, Inc. • Plano, TX, US • published 2026-09-26 03:51:38.540067

Description

The Brand Manager, Beverages owns KFC's beverage business – tea, carbonated soft drinks, KWENCH, seasonal offerings, and future innovation. The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, with accountability for commercialization and performance, turning beverages into traffic, check, and engagement. This role is critical to the Bird Comeback Plan because it owns concept\-to\-market for the beverage growth platform that enables KFC to become more Relevant, Visible, and Consistent with customers. It anchors Modern Menu and prices within Modern Value guardrails, and unlocks Partnerships – leveraging The Coca\-Cola Company to fund and fuel category growth. Reporting to the Sr Director, Retail Marketing, this leader develops and owns the annual beverage business plan – strategy, commercialization pipeline, promotional calendar, financial targets, and metrics – pricing within the guardrails Value \& eComm sets, and leads cross\-functional teams, franchisees, and Coca\-Cola to deliver measurable results across the system. **CUO Ownership (Concept\-to\-Market) \& Growth Strategy****20%** *Owns the Beverages CUO concept\-to\-market; Recommends ...

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