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Acquisition Marketing Manager - Demand Generation

Armstrong • Butler, PA, US • published 2026-10-09 21:03:19.974058

Description

As our Acquisition Marketing Manager, Demand Generation, you are how an entire region first meets Armstrong and the engine that keeps the top of the funnel full. You own prospect marketing and the awareness and prospecting media budget end to end, generating net\-new demand across every market and driving a steady stream of qualified traffic to ArmstrongFiber.com. This is a role for someone who loves earning attention in a crowded, competitive market and then relentlessly optimizing ad spend so every dollar works harder. You own demand generation across every market and segment, building the demand that Demand Capture turns into customers. **What You’ll Do:** =================== * **Generate Net\-New Demand:** Build awareness and net\-new demand across the footprint, getting **Armstrong** in front of people who do not know us yet and growing the audience that feeds the entire funnel. * **Own Paid Media Strategy \& Execution:** Own the end\-to\-end execution of our demand\-driving paid channels, including paid social, display and programmatic, out\-of\-home, broadcast and audio, and direct mail, and continuously optimize the mix for reach and efficiency. * **Optimize Ad Spend \& Med...

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