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Senior Director, International Commercial Performance & Brand Operations

Choice Hotels • North Bethesda, MD, US • published 2026-10-06 13:34:04.228028

Description

**JOB SUMMARY** The **Senior Director, International Commercial Performance \& Brand Operations** leads multiple functions within the International division, overseeing the development and execution of commercial initiatives and brand operations across international markets. This role develops and implements international commercial priorities aligned with brand standards and franchise operations to strengthen brand consistency, enhance the guest experience, and drive revenue growth, increasing proprietary contribution to our international franchisees. The Senior Director works closely with regional leaders and departmental stakeholders to translate commercial strategies into market\-relevant execution plans, with a decision\-making horizon typically spanning 1–3 years. This leader supports strong collaboration between HQ commercial leadership and the international regions to drive commercial performance, identify growth opportunities, and strengthen brand positioning. The role manages the international commercial and brand operations team located in the US, with regional commercial leaders aligned through a dotted\-line reporting structure. The Senior Director collaborates with en...

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