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Full time-North America Digital Marketing Analyst-Cambridge, MA-2027
Philips • Cambridge, MA, US • published 2026-10-10 03:03:06.960355
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### **Job Title** Full time\-North America Digital Marketing Analyst\-Cambridge, MA\-2027 ### **Job Description** Are you interested in an opportunity with Philips? We welcome individuals who are currently pursuing a bachelor’s degree to participate in opportunities at our Cambridge site. **Your role:** **Your Responsibilities** * Leverage AI, analytics, and automation to identify growth opportunities, improve campaign performance, and accelerate decision\-making. * Analyze campaign, email, conversion, and pipeline performance to develop recommendations on personalization, lead scoring, and automation. * Apply AI\-enabled insights, Eloqua, and external data to refine audience segments, improve targeting, and optimize nurture performance and marketing ROI. * Partner with marketing teams to test and validate segmentation and personalization approaches. * Develop and maintain dashboards and reporting in Eloqua Insight, Tableau, or Power BI to provide timely, actionable performance intelligence. * Deliver insights on lead quality, conversion trends, revenue impact, and A/B test performance. * Maintain accurate, structured marketing data and support governance, tracking, and AI\-ready d...
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